Rootstock ciderworks partners with wegmans food markets to bring true handcrafted hard cider to buffalo

July 12, 2016

Rootstock Ciderworks is proud to announce a partnership with Wegmans Food Markets to launch their award-winning handcrafted NY hard ciders — Rootstock Original, Hopped, and Dry Hard Ciders — throughout the greater Buffalo region. Rootstock Ciderworks representatives will host sampling events at Wegmans stores beginning in May and continuing through July.

Rootstock Ciderworks is a family owned farmstead cidery located in Williamson, NY — 25-miles east of Rochester, NY near the shores of Lake Ontario. Established in 2012 by David DeFisher, Rootstock Ciderworks is dedicated to using only the best locally grown apples in crafting premium small batch hard ciders. The all natural gluten free ciders are made from fresh fruit grown on the 4th generation DeFisher Fruit Farms.

“We take great pride in the fruit that we grow, and in the fact that we are a TRUE craft beverage maker. We own the land, we grow it, we press, ferment and bottle all of our ciders here on site. We are very proud, and thrilled to partner with Wegmans Food Markets to bring our quality hard ciders to market,” says David DeFisher.

Alex Robb, award-winning cider maker, applies his years of experience in European winemaking methods into crafting unique and exceptional New World ciders. “Rootstock Original is a semi-sweet cider crafted from estate grown dessert apples. Its yellow sapphire color gives way to intriguing apple and banana aromas. This cider is an excellent choice for any food or occasion,” says Alex Robb.

Rootstock Ciderworks have garnered numerous medals at the prestigious Great Lakes International Cider and Perry Competition — Hopped Hard Cider won GOLD this year — and praise from discerning cider connoisseurs.

FACTS:

  • Only TWO ingredients: New York State apples and premium cider-making yeast
  • All natural, gluten-free handcrafted small batch hard ciders
  • 100% of the fruit is locally sourced through the DeFisher Fruit Farms, Williamson, NY
  • DeFisher Fruit Farms grow over 6,000,000 pounds of apples annually
  • One of the first post-prohibition farmstead cidery in New York

About Rootstock Ciderworks

Rootstock Ciderworks is a farmstead cidery located in Williamson, NY. Established in 2012 by David DeFisher, Rootstock Ciderworks is dedicated to using only the best locally grown apples in crafting premium hard ciders. The all natural, gluten free ciders are made from fresh fruit grown on the 4th generation DeFisher Fruit Farms. Products include various hard ciders and perry. The tasting room offers samples of products, a retail shop, and seasonal events. www.rootstockciderworks.com

About Wegmans Food Markets, Inc.

Wegmans Food Markets, Inc. is an 86-store supermarket chain with stores in New York, Pennsylvania, New Jersey, Virginia, Maryland, and Massachusetts. The family-owned company, founded in 1916, has been named one of the ‘100 Best Companies to Work For’ by FORTUNE magazine for eighteen consecutive years, ranking #7 in 2015. Wegmans also has various restaurant concepts in its stores, including The Burger Bar, The Pub by Wegmans, and Amore Italian Restaurant & Wine Bar, as well as Next Door by Wegmans in Rochester, NY.

 

For interviews, images, and media information, please contact David Robertson drobertson@linchpinstrategy.com OR (585) 242-8511

Dry Hard Cider Hopped Hard Cider Original Hard Cider

Are You 21 or Older?